Inflo is a longstanding client across several parts of the IOM stack, including marketing strategy, buyer personas, competitor analysis, and brand, which is exactly the kind of ongoing, multi-disciplinary relationship IOM is built for as an outsourced marketing partner. For this project, Inflo asked us to lean specifically on our SEO & Content Marketing service line to build a strong online identity and generate qualified leads.

We said too easy, and got started!

The Challenge

The primary goals for Inflo’s SEO campaign were to improve keyword ranking on search engines and reach effective lead generation on the website. The challenge was to strategically complete high-priority configurations on the website related to (but not limited to) performance, non-crawlable webpages, broken links, and mixed content.

Our Approach

We knew that SEO strategy should primarily be directed towards external link building, Google My Business, and traffic boosting. Alongside these primary activities, additional actions were taken to reduce loading times specifically on mobile devices. A thorough audit was conducted by our professionals which laid the ground for a series of proposed technical and content changes, including:

• Website structure optimisation: ensuring the website was flexible and efficient both for users and on the back-end
• Keyword and tag optimisation: researching and implementing accurate meta descriptions, title tags, and SEO-friendly URLs to attract the target audience
• Search engine improvement: implementing robots.txt to help Google’s crawler find and index new pages, and integrating Google Search Console and Analytics so the client could monitor and track results as they came in

The Results

📈 Keyword Ranking: Improved by 80 positions within two months
🚀 Users & Sales Growth: 32% increase in new users and 15% increase in leads and sales
🔍 Online Visibility: Grew to 9.31%, making the site easier for prospective customers to find

Conclusion

We’re proud to have helped Inflo Software grow its branding and online recognition through a focused, technically-driven SEO & Content Marketing programme, one piece of a broader, ongoing marketing partnership, and we’re ready to bring the same coordinated approach to the next client.