The Marketing Leadership Layer
Your Business is Missing

We partner with growth stage companies as a senior marketing operating partner bridging the gap between your agencies and your ambitions.

You have agencies,
You have budget.
But no one's in charge.

01

You’re spending $10k-$100k/month on marketing agencies with no senior voice coordinating any of it.

02

Agencies optimise for their own channel. Nobody’s accountable to your revenue.

03

You or your CEO has become the default CMO – making decisions you shouldn’t need to make.

04

A full-time CMO costs $150k-$300k and takes 12 months to get up to speed. You’re not ready for that.

Three steps
One growth system.

We design and govern the system that runs your marketing so you don’t have to.

Diagnose

We audit your current marketing
infrastructure-channels, agencies, spend, KPIs, and gaps- and map a clear picture of what’s working, what isn’t, and what’s missing.

01

Design

We build your growth operating model – strategy, roadmap, channel playbooks, budget allocation, and performance frameworks. A system designed for your stage and market.

02

Govern

We run the system-weekly oversight, agency management, KPI governance, and quarterly growth sprints. You get the outcomes, not the operational overhead.

03 Not an agency.
The layer above one.

WHAT IOM IS NOT

WHAT IOM IS

A senior marketing leadership partner embedded in your business
The strategic layer that connects your agencies, budget, and goals
A growth operating system built for your stage and market
A partner accountable to revenue outcomes, not deliverables
Senior CMO thinking without the $250k salary

Built for companies at
a specific inflection point.

Revenue Stage

$2M-$30M Revenue

Real marketing budget, serious growth ambition- but no internal CMO or senior marketing leadership coordinating it.

Agency Situation

1-3 Agencies, No Oversight

Using external agencies for paid, SEO, or content with no senior person governing them. Founder filling the gap by default.

Growth Ambition

Scaling Without a Full CMO

Serious about growth but not ready – or not wanting to hire a $150k+ full-time CMO. You need the thinking without the overhead.

Three tiers.
One growth system.

Productised retainers designed to scale with your business – from senior oversight to full fractional CMO leadership.

TIER 01

Foundation

Your external CMO brain. Strategy and oversight, no execution.

Monthly marketing roadmap & KPI framework
Channel audit & gap analysis (onboarding)
Monthly executive summary & dashboard
Agency & vendor performance review
Quarterly growth strategy session
Slack/email advisory (48hr response)
3-month minimum

TIER 02

Operating Partner

We design and govern your growth engine end-to-end.

Everything in Foundation
Weekly growth governance call (60 min)
Full channel playbooks - SEO, Paid, Lifecycle
Agency selection, briefing & management
OKR framework & quarterly budget allocation
Demand generation system design
Priority Slack/email advisory (24hr response)

TIER 03

Fractional CMO

A senior CMO embedded in your business. Without the $250k salary.

Everything in Operating Partner
Board-level growth reporting & narrative
GTM strategy - segments, pricing, positioning
Revenue forecast & CAC/LTV modelling
Marketing team structure & hiring roadmap
Quarterly deep-dive growth sprints
Same-day priority advisory access

90-Day
Growth Audit.

Not sure where to start? The audit gives you a complete picture of your marketing infrastructure and a precise 90-day blueprint – before you commit to a retainer. Delivered in 3-4 weeks. Audit fee credited against your first retainer month.

Fixed Fee. No Ongoing Obligation.

We're not an agency.
We're the layer above one.

IOM was built to solve a specific problem: growth-stage companies that have budget, agencies, and ambition- but no senior marketing intelligence coordinating any of it.

At some point, marketing stops being a channel problem and starts being a leadership problem. That’s the gap IOM operates in.

“We don’t run your marketing. We design and govern the system that runs it.”

20 years at the intersection of sales strategy, marketing leadership, and commercial growth-working with professional services firms, ASX-listed companies, and growth-stage businesses across APAC, Europe, the UK, and North America.

20+ years in sales, marketing & commercial leadership
Delivered projects across APAC, UK, Europe & North America
Professional services, agency & in-house background
Worked with ASX-listed, global & growth-stage companies
Strategic advisory, not execution-led

Meet Our
Superstar Team

We want to get to know you and your business, so you should get familiar with us too! We’ve got expert marketing managers waiting to take on all the tricky elements of marketing your business, all for the fraction of the cost of an in-house marketing team.

Arin

Founder

Sevana

Copywriter

Michael

Creative Strategist

Vahe

Performance Strategist

Jim

GTM Engineer

Ready to stop managing
and start leading?

IOM takes on 2-3 new clients per quarter. If your business is at the
right stage, let’s have a direct conversation.

The Marketing Leadership Layer Your Business is Missing

TRUSTED BY

THE PROBLEM WE SOLVE

You have agencies, You have budget. But no one's in charge.

01

02

03

04

HOW IT WORKS

Three steps One growth system.

Diagnose

01

Design

02

Govern

03

WHAT WE ARE

Not an agency. The layer above one.

WHAT IOM IS NOT

WHAT IOM IS

WHO IT'S FOR

Built for companies at a specific inflection point.

Revenue Stage

$2M-$30M Revenue

Agency Situation

1-3 Agencies, No Oversight

Growth Ambition

Scaling Without a Full CMO

OUR PACKAGES

Three tiers. One growth system.

TIER 01

Foundation

MOST POPULAR

TIER 02

Operating Partner

TIER 03

Fractional CMO

ENTRY ENGAGEMENT

90-Day Growth Audit.

ABOUT IOM

We're not an agency. We're the layer above one.

OUR TEAM

Meet Our Superstar Team