Snack Proud wanted to reach a specific buyer type (HR and people & culture teams at creative agencies) without the scattergun approach of a generic list buy. IOM’s Outbound Prospecting service line handled targeting, messaging, and follow-up as one managed programme.

Snack Proud is an Australian company specialising in healthy snack solutions for offices, businesses, and corporate teams, enhancing workplace culture and employee well-being through nutritious and delicious snacks delivered directly to workplaces.

The Objective

Snack Proud partnered with us for a targeted Outbound Prospecting outreach campaign aimed at securing corporate clients, particularly advertising and creative agencies: introducing decision-makers (HR, office managers, and people & culture teams) to Snack Proud’s customised snack solutions and generating interest in workplace snack programs.

The Results

📈 Open Rate: 54.44%
💬 Reply Rate: 6.22%

Conclusion

Through a well-executed Outbound Prospecting campaign, we helped Snack Proud connect with potential corporate clients and position their brand as a leading provider of healthy office snacks. The strong open rate and engagement levels reflected genuine interest, creating valuable opportunities for future corporate partnerships.