Not every client needs outbound; some need traffic and conversion working in lockstep. For Numerologist, IOM combined our Paid Media Management and Conversion Optimisation service lines into a single funnel: ads driving qualified traffic, and landing pages and copy built to convert it, managed by one team so nothing was optimised in isolation.
Numerologist.com is a leader in providing insights into numerology, divination, and personal growth. Founded in 1999, it offers free numerology readings, educational resources, and a wide range of articles, videos, and podcasts on topics like consciousness, love, and divination.
The Objective
From 2020 to 2022, Numerologist partnered with us to improve lead generation and sales through a combination of paid advertising, funnel design, and copywriting, increasing engagement with their platform and driving conversions while maintaining cost efficiency.
Our Approach
- Targeted Ads: highly targeted ad campaigns across relevant platforms to drive qualified traffic, designed to appeal to audiences interested in personal growth, numerology, and spirituality
- Funnel Design: a streamlined funnel guiding users from ad clicks to conversions, including engaging landing pages, lead capture forms, and an optimised checkout process
- Copywriting: all ads and funnel content written with a deep understanding of Numerologist’s audience, emphasising clarity, curiosity, and transformative value
The Results
🖱️ Click-Through Rate (CTR): 2.79%
💻 Cost Per Click (CPC): $0.82
🎯 Number of Leads: 28,550
💰 Cost Per Lead (CPL): $4.69
🛒 Number of Sales: 3,626
📉 Cost Per Sale (CPS): $36.97
💵 Total Sales Value: $68,494.56
Conclusion
Our collaboration with Numerologist from 2020 to 2022 demonstrated the value of running Paid Media and Conversion Optimisation as one connected programme rather than two separate workstreams. By understanding the audience and aligning ads, funnel, and copy to their interests, we helped Numerologist achieve substantial growth in leads and sales, solidifying their position as a leader in the numerology and personal growth space.
