Trivelo Coaching needed sponsorship conversations fast, not a slow-building brand campaign. IOM’s Outbound Prospecting service line was scoped specifically for speed: a tightly targeted sponsor list and a follow-up cadence built to convert within two months.
Trivelo Coaching is a professional coaching and consulting service that empowers individuals and businesses to achieve their goals, running an insightful podcast featuring discussions on personal development, business strategies, and inspiring success stories.
The Objective
Trivelo Coaching partnered with us to generate high-quality leads for podcast sponsorships: identifying and connecting with businesses that align with their podcast’s audience and values, creating meaningful sponsorship opportunities in a short timeframe.
Our Approach
- Sponsor Targeting: identifying potential sponsors matched to the podcast’s target demographic and message, prioritising brands likely to benefit from reaching Trivelo Coaching’s engaged audience
- Personalised Messaging: tailored email sequences clearly communicating the value of sponsorship, including audience insights and potential benefits
- Follow-Up Sequences: a multi-step follow-up strategy to nurture interest, address questions, and encourage positive responses
The Results
👥 Leads Contacted: 2,754
📬 Open Rate: 61%
💬 Reply Rate: 7%
✅ Positive Leads: 70
Client Testimonial
“Love your work, guys. I have a call now with a hot lead.”
Liam Donnelly, Trivelo Coaching
Conclusion
In just two months, our Outbound Prospecting engine helped Trivelo Coaching identify hot leads for podcast sponsorships through targeted outreach and personalized messaging, delivering immediate value by creating a pipeline of strong prospects.
