Seasonal campaigns live or die on coordination: timing, segmentation, and follow-up all need to work together. For Hampers With Bite, IOM ran that as a single managed programme under our Outbound Prospecting service line, rather than a rushed one-off send.
Hampers With Bite is a leading Australian gifting company specialising in premium hampers for corporate and personal occasions, helping businesses express appreciation through elegant and memorable gifts.
The Objective
Hampers With Bite partnered with us for five months to execute a Christmas gifting cold email campaign aimed at securing corporate orders: connecting with businesses looking for premium corporate gifts during the holiday season.
Our Approach
- Segmentation & Targeting: focused on key decision-makers in corporate gifting, including HR teams, procurement officers, event coordinators, and executive assistants
- Compelling Messaging: highlighted the benefits of premium corporate hampers, emphasising ease of ordering, customisation options, and holiday appreciation
- Multi-Touch Follow-Ups: a structured email sequence to nurture leads, provide additional information, and drive responses
The Results
👥 Total Contacts Reached: 81,037
📈 Open Rate: 51%
💬 Reply Rate: 8%
🌍 Positive Leads: 2,077
➖ Neutral Responses: 1,251
Conclusion
Through a well-executed Outbound Prospecting campaign, we helped Hampers With Bite generate thousands of high-quality leads and secure corporate gifting orders for the holiday season, building valuable business relationships for future holiday seasons and strengthening their presence in the corporate gifting market.
