As Valher Media’s outsourced marketing partner for this engagement, we brought our Outbound Prospecting service line to bear, building a structured cold email programme rather than a one-off blast, so pipeline kept building predictably month over month.

Valher Media is a podcast production and marketing agency that helps experts, authors, and entrepreneurs build their personal brands and generate business through high-quality podcasting. Their services include podcast launch strategies, audience growth, and content marketing.

The Objective

Valher Media partnered with us for a targeted Outbound Prospecting campaign to engage authors, industry experts, and entrepreneurs who might be interested in launching their own podcasts or appearing as guests on existing shows, introducing Valher Media’s podcasting expertise and creating opportunities for new launches and collaborations.

The Results

📈 Open Rate: 82%
💬 Reply Rate: 26%
📅 Fully booked schedules due to high lead volume
🎯 Closed leads directly attributed to the outreach campaign

Conclusion

Through a highly personalised Outbound Prospecting strategy, we helped Valher Media connect with ideal prospects, generate leads, and close podcasting clients. The high open and reply rates reinforced the effectiveness of an approach run by a single senior team rather than a disconnected freelancer or vendor.