IOM works as an embedded marketing partner for businesses that don’t have (or don’t yet need) a full in-house team. For OTG Hydraulic Design, that meant deploying our Outbound Prospecting service line to reach a very specific, technical audience (working architects) with relevant, credible messaging.

OTG Hydraulic Design is a specialized hydraulic engineering firm that provides hydraulic system design solutions for commercial and architectural projects, ensuring regulatory compliance, efficiency, and seamless integration of hydraulic systems in construction.

The Objective

In 2023, OTG Hydraulic Design partnered with us to run a Outbound Prospecting campaign targeting working architects involved in hydraulic design. The primary goal was to build brand awareness and grow their newsletter audience by offering valuable industry insights, with a secondary goal of establishing relationships that could lead to future project collaborations.

The Results

📈 Open Rate: 69.34%
💬 Reply Rate: 7.85%
✅ Positive Responses: 86

Conclusion

Through a well-structured Outbound Prospecting campaign, we helped OTG Hydraulic Design connect with key architects, establish brand authority, and build long-term relationships in the industry. The high open and reply rates reinforced the value of specialist, sector-aware messaging over generic outreach.