Large, multi-year engagements are where IOM’s outsourced-team model earns its keep: one accountable partner running several product lines and audience segments in parallel, rather than each product owner briefing a separate agency. For Intelematics, that meant our Outbound Prospecting service line applied consistently across six distinct campaigns over three years.

Intelematics is a leading provider of connected vehicle services and transport intelligence solutions across Australia and internationally. With over 20 years of industry experience, they develop products that help government, businesses, and drivers make smarter, safer, and more sustainable decisions, spanning journey management, vehicle tracking, traffic and mobility insights, emergency response, and fleet safety.

The Objective

From 2020 to 2023, Intelematics partnered with our team to run a multi-year Outbound Prospecting outreach initiative across several product campaigns, including Connect (NDIS, Carsharing), eCall (OEM + Government outreach, webinars), Insight (LGA and engineering audiences), Omniway, Failsafe, and RidePlan and other vertical-specific efforts (Retailers, Planners, Franchisors, Not-for-Profits). Each campaign aimed to:

• Introduce and educate key audiences about Intelematics’ product lines and mobility technology
• Initiate conversations with qualified leads and stakeholders
• Support signups, bookings, and webinars for product demos
• Build long-term brand visibility among councils, universities, and private sector organisations

Our Approach

• Connect campaigns focused heavily on the carsharing product, targeting the healthcare and logistics sectors to drive awareness of shared mobility solutions
• eCall outreach was split between OEM and Government segments, engaging automakers, councils, and transport safety bodies
• Insight campaigns targeted local government areas (LGAs) and engineering firms
• Omniway included targeted outreach to LGAs and university stakeholders, with warm follow-up sequences
• Failsafe campaigns served as top-of-funnel brand awareness efforts for logistics and fleet tracking solutions

The Results

👥 New Contacts Reached: 9,305
📬 Total Opens: 5,032 (54% Open Rate)
💬 Total Replies: 1,143 (23% Reply Rate)
✅ Positive Conversations: 344 (30% of Replies)
🔗 Connect: 1,100+ new contacts and 129 replies
🚗 eCall: 83 replies, with 54 confirmed positive responses from major automakers, councils, and transport safety bodies
💡 Insight: Reply rates as high as 27.78%, with meaningful conversations at Metro Trains, iMOVE, and multiple city councils
🔥 Omniway: Warm sequences achieved open rates as high as 90% and reply rates of 56%
🎯 Failsafe: Generated interest from companies including Netstar, Truckx, and Elevat

Conclusion

Through a well-structured, long-term Outbound Prospecting programme, we helped Intelematics consistently build pipeline opportunities, drive attendance to key webinars and product demos, and position themselves as a trusted leader in connected vehicle and transport tech, supporting product adoption and relationship building across public and private sectors over three years, all under one continuous strategy rather than a series of restarts.