For a capital markets audience, credibility and precision matter more than volume. Acuity Capital’s nine-month engagement used IOM’s Outbound Prospecting service line to reach ASX-listed decision-makers with messaging built for a sophisticated, skeptical audience.

Acuity Capital is a leading provider of innovative capital management solutions for ASX-listed companies. Their unique funding models help businesses secure flexible capital without relying on brokers or undergoing excessive dilution.

The Objective

Acuity Capital partnered with us for nine months to run a targeted Outbound Prospecting outreach campaign aimed at engaging ASX-listed companies and introducing them to alternative capital-raising solutions.

The Results

👥 Contacts: 405
📈Open Rate: 291 opens (72%)
💬 Reply Rate: 161 replies (40%)
✅ Positives: 95 (59%)

Conclusion

Over nine months, our Outbound Prospecting programme helped Acuity Capital build meaningful connections with key decision-makers in ASX-listed companies. The high open and reply rates demonstrated the effectiveness of our messaging and outreach strategy, generating valuable leads and long-term opportunities.