As with our other seasonal gifting clients, Hampers Galore needed volume and precision at the same time: tens of thousands of contacts reached without the messaging feeling generic. Our Outbound Prospecting service line was built for exactly that balance.
Hampers Galore is a premium Australian gifting company specialising in beautifully curated hampers for corporate and personal occasions, known for high-quality presentation and a seamless gifting experience.
The Objective
We partnered with Hampers Galore in 2022 to execute a Christmas gifting cold email campaign aimed at securing corporate orders: connecting with businesses looking for premium corporate gifts during the holiday season.
Our Approach
- Segmentation & Targeting: reaching key decision-makers in corporate gifting, including HR teams, procurement officers, event coordinators, and executive assistants
- Compelling Messaging: crafted to highlight customisation, convenience, and high-quality presentation
- Multi-Touch Follow-Ups: a structured email sequence nurturing leads and driving responses
The Results
👥 Total Contacts Reached: 66,861
📬 Open Rate: 62.82%
💬 Reply Rate: 7.94%
✅ Positive Leads: 1,079
Conclusion
Through a well-executed Outbound Prospecting campaign, we helped Hampers Galore generate thousands of high-quality leads and secure corporate gifting opportunities for the holiday season, building relationships with businesses for future gifting seasons and strengthening their position as a top choice for corporate holiday gifting.
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