Rebranding
We knew that Inflo needed a refreshed brand identity that mirrored its innovation cutting-edge approach to auditing and accounting AI software.
We began by giving their logo a bold, stylish rebirth while maintaining its iconic gradient. This consistent gradient became a core design element across Inflo’s brand assets, culminating in a cohesive and compelling company brand book that turned heads toward the new, eye-catching Inflo logo. The rebranding effort gave Inflo a distinctive identity that reflects its innovative vision.
Responsive & Mobile Friendly Website
Next up, we revamped Inflo’s website starting with website redesign, and refining existing elements while preserving the site’s initial structure. Then, we reworked each page with a UX-focused perspective, introducing additional inner links to improve visibility and accessibility.
A notable addition was the ‘Pricing’ page, which intuitively directs users to a currency-specific page based on their location, simplifying the user journey. This made the user experience more seamless, personalised, and localised. The outcome was a mobile-friendly, fully responsive website that delivered reliable performance and a simple browsing experience on all platforms.
Search Engine Optimisation
With the rebranding complete and the website foundation in place, we developed a robust marketing strategy to elevate Inflo’s online presence. Our comprehensive SEO efforts included optimising the website structure, competitor research, and refining content and keyword optimisation. By creating SEO-friendly URLs and improving meta descriptions and title tags across all pages, we boosted Inflo’s keyword rankings.
We integrated Google Search Console and Google Analytics for tracking, used Robots.txt to guide Google’s crawler, and generated a sitemap to help index key pages.
Quote: “Now as innovations change the competition, firms require not only a sleek and high-performing website but also strategic SEO and trustworthy rebranding to rank higher and establish credibility.”
