Greenwall

The Greenwall Company isn’t your average landscaping business. Founded by a passionate marine biologist turned horticulturist, they’re focused on bringing nature back into our cities. This is achieved through innovative green walls, green roofs, and green gabions. These lightweight and durable vertical gardens are made with 95% recycled materials and designed for the Australian climate. With over 2,000 projects completed, and some lasting over 35 years. The Greenwall Company is dedicated to helping clients achieve their sustainability goals by seamlessly integrating nature into urban environments. They knew a beautiful green wall wouldn’t reach its full potential if no one could find it online. That’s where we came in.

SEOStrategy

Search Engine Optimisation

So what did we notice right off the bat? It was that their website structure needed some sprucing up, and we had a plan ready to go. We created a clear hierarchy with designated categories and subcategories, making it easy for people to find exactly what they’re looking for, whether that’s green walls, green roofs, or green gabions. We delved deep into research to optimise their website content and metadata, targeting keywords that would help them rank high in local searches.

Also we know that building strong connections is key in the digital world, so we secured high-quality backlinks that boosted the Greenwall website’s authority. The results? A steady climb in search engine visibility and website traffic. Most importantly, we knew the main goal was to get the product in front of the right audience. ” Greenwalls” and “vertical gardens” might seem interchangeable, but they attract different customers. By leveraging their brand name “Greenwall” on the home page and creating a dedicated service page, we were able to effectively target both groups with a focused SEO strategy.